In the mid-1980s, Nike's basketball division is a minor business on the brink of irrelevance when one of its scouts stakes every last dollar of his budget on a young rookie who has yet to debut: Michael Jordan. Against the judgment of his bosses and the logic of the market, he sets out to win over the player's family to sign a revolutionary deal that will give rise to the Air Jordan brand. The film follows the meetings, negotiations and bets that changed sport and culture forever. A business-world drama that is nimble, witty and surprisingly moving, centered on those who believed before anyone else.