What could possibly go wrong at the birthday party of the girl of your dreams? For an ordinary college student named Lekha—absolutely everything! Thanks to the ruined celebration, Lekha now owes a massive debt to the birthday girl, Olya’s—influential and formidable—father. The clock is ticking, and Lekha has only one chance to get the money back: a crazy plan inspired by a gift he gave to Olya. Will he manage to get himself out of this mess?

Lekha and Zhora attempt to pull off their first deal involving counterfeit goods from the market—but it ends in total disaster. Just when it seems like it’s definitely the end of the road, the guys find a way out. They are joined by the ambitious Inga, the charming Chinese entrepreneur known as "TSUM," and—last but not least—some absolutely insane viral advertising! Female sexuality, scandals, and pure hype—for this wild crew, no tactic is off-limits as long as it helps them reel in new customers for their knock-off designer gear!

Lekha and his friends have struck gold! Happy clients, their first earnings—everything is falling into place perfectly! But the cloudless skies of their business are suddenly darkening with trouble! The Migration Service has detained Tsum! Lekha now faces a major adventure to rescue their indispensable Chinese partner—the man on whom their entire supply chain depends! And as for Zhora... Zhora is ready to do whatever it takes to pull Lekha out of the friend zone and crush Olya’s boyfriend—the privileged rich kid, Timofey! Will our heroes be able to weather this storm of events?

Lekha attempts to retrieve his confiscated merchandise, but his path is blocked by—who else?—Zhora! Determined to prove his worth, and leveraging his connections at TSUM, Zhora hatches a daring plan to rob the warehouse holding the confiscated goods! Meanwhile, Lekha unexpectedly crosses paths with the enigmatic Colonel Krepchuk. Will Lekha manage to recover his merchandise, or will Zhora—true to form—ruin everything?

The adventures of the "Fake" dealers continue! Lekha has finally scraped together the sum needed to pay off his debt to Olya’s father. He also plans to quit this dangerous line of work and breaks the news to Krepchuk—who, surprisingly, lets him walk away. All that remains is to tell his friends, who have already grown accustomed to the easy money. Lekha throws a farewell party to smooth things over with the crew, but his plans are disrupted by Timofey, who has long held a grudge against him.

Lekha confesses to his friends that, all this time, he has been operating under Krepchuk’s patronage—and now, they are all firmly under her thumb. The team decides to outwit the cunning colonel and unearth compromising material that will guarantee their freedom. Lekha, Inga, Zhora, and Tsum resort to extreme measures: they break into Krepchuk’s home, intent on pulling off a full-blown heist!

Lekha resorts to extreme measures! To save his friends, he decides to take the blame and turn himself in to the police. But unexpectedly, Olya finds herself in the crosshairs. While attempting to untangle the web of Krepchuk’s cunning schemes, Lekha crosses paths with people even more dangerous than before.

Who will triumph in the season finale—the selfless Lekha or the treacherous Krepchuk? Krepchuk intends to flee the city with stolen money, holding Lekha and Olya hostage. It is up to Lekha to devise a rescue plan that will help them break free from the clutches of the deranged colonel! But Lekha has no idea what fateful twist awaits him and the team in the story's dramatic conclusion.